Atlas of Sensory Translation
Sensory Channels · S9 Codex v2
S9 · Five Senses Atlas
S9
Sensory Channel Decomposition

Five Senses Atlas

五感通道拆解：控油洗发水被如何感知
Touch and sight carry 88.8% of all sensory language. Scent is the clearest white space: it appears in only 9.2% of entries, and much of that language stops at “smells good” or “smells bad.” 触觉和视觉承担了88.8%的感官叙事。气味是最明显的空白：只占9.2%，而且大量停留在“好闻/难闻”。

Objective & Method

Question: Which senses do bloggers actually use when they describe oil-control shampoo, and which ones barely appear?

Data: 402 sensory entries extracted from 14 blogger posts (134 products) across 8 timeline stages (texture_pre → application → rinse → immediate → next_day → extended → scent_retention → scent_on_head).

Method: Each entry was tagged by the sensory channel doing the main work:

  • Tactile — texture, friction, weight, foam feel, scalp feel, hair-strand feel
  • Visual — volume, flatness, shine, oil sheen, hair movement
  • Olfactory — scent during wash, scent retention, scent absence, scent descriptors
  • Thermal — cooling, warming, menthol/mint sensation
  • Auditory — foam sounds, hair squeaking, packaging interaction sounds

Note: Multi-sensory entries (e.g., "蓬松" = visible volume + touchable lightness) are tagged by the dominant receptor. 42 entries were reclassified after the first audit.

242
Tactile (60.2%)
115
Visual (28.6%)
37
Olfactory (9.2%)
7
Thermal (1.7%)
1
Auditory (0.2%)

Channel Distribution

Tactile 触觉
242
Visual 视觉
115
Olfactory 嗅觉
37
Thermal 温度
7
Auditory 听觉
1
Touch and sight carry 88.8% of the category language

Bloggers describe shampoo through how hair feels (smooth, rough, dry, light) and how it looks (flat, fluffy, oily sheen). Scent, temperature, and sound share the remaining 11.2%.

Scent is a clear white space: 37 entries, mostly binary

Olfactory language appears in 37 entries (9.2%). Most of it stops at "smells good" or "smells bad." PDP can help by naming the scent profile in language bloggers can reuse.

Temperature is ingredient-specific. Sound is almost absent.

Thermal appears 7 times, all as menthol cooling during application. Auditory appears once. Cooling belongs to menthol products; sound does not yet carry shampoo meaning.

Channel Exemplars

TACTILE 触觉 242 entries (60.2%) — Friction, weight, foam density, scalp-feel, strand-feel

Positive touch signals

「非常柔顺，非常丝滑」
"Incredibly smooth, incredibly silky"
Stage: immediate · Classic positive tactile: post-wash strand feel
「泡沫非常非常的浓密细腻」
"Foam is extremely dense and fine-textured"
Stage: application · Foam density felt in hands and on scalp
「偏干发质用它洗了之后头皮觉得非常干净，但是不会拔干，很舒服很舒适」
"For dry hair types, scalp feels very clean after washing, but no over-stripping — comfortable"
Stage: immediate · Scalp-feel balance: clean without tightness

Negative touch signals

「发尾干的像枯草」
"Ends are dry like dead straw"
Stage: immediate · Extreme dryness metaphor — total moisture loss
「泡泡打上头感觉这个头发已经干的死掉了」
"Lathering up, my hair already felt dead-dry"
Stage: application · Dryness onset during wash, not just after
「又干又涩又不蓬松」
"Dry, rough, and not fluffy at all"
Stage: immediate · Triple-negative tactile: the worst outcome

Boundary-drawing (the "not X but Y" pattern)

「不是那种假滑，就是感觉你头发它就是顺了」
"Not that fake-slippery feel — your hair just genuinely feels smooth"
Stage: immediate · Negation defines the category: "假滑" (silicone slip) vs. real smoothness
「它不是那种控油控到洗完之后整个头皮会干到缩在一起的」
"It's not the kind where oil control means your whole scalp shrinks tight after washing"
Stage: immediate · Boundary: oil control ≠ over-stripping
VISUAL 视觉 115 entries (28.6%) — Volume, flatness, oil sheen, shine, hair movement

Volume & lift

「发根儿直接就立了起来，站起了军姿」
"Roots shot straight up — standing at military attention"
Stage: immediate · Maximum volume, personified as disciplined posture
「像蒲公英一样那样炸起来」
"Puffed up like a dandelion"
Stage: extended · Over-volume: fluffy crossed into frizzy territory
「每一次用你都会被它洗完之后的那种蓬松感给惊艳到」
"Every single time, you're amazed by the fluffiness after washing"
Stage: immediate · Visual impact strong enough to trigger emotion each time

Oil return & flatness

「刘海直接变成条形码了」
"Bangs turned straight into a barcode"
Stage: next_day · Oil clumps bangs into parallel lines
「睡醒一觉直接就被打回原形，又油又扁又塌，还不如不用」
"Woke up and it reverted completely — oily, flat, limp. Might as well not have washed"
Stage: next_day · Total visual collapse overnight
「冲完水这头发干都可以倒立」
"After rinsing, my hair was so stiff it could stand upside-down"
Stage: immediate · Over-stripping result: extreme stiffness as visual absurdity
OLFACTORY 嗅觉 37 entries (9.2%) — Scent during wash, retention, descriptors, absence

Descriptive scent (rare & valuable)

「淡淡的柑橘香调，很清新」
"A light citrus scent — very fresh"
Stage: scent_retention · One of few entries with actual scent descriptor
「香味很柔和，不是那种明媚艳丽的，而是绵柔的花甜香」
"The fragrance is soft — not bright and flashy, but a gentle, cottony floral sweetness"
Stage: scent_retention · Rare: negation-defined scent profile with texture vocabulary
「清新的草木香」
"A fresh herbal-woody scent"
Stage: scent_on_head · Post-dry scent note on hair

Negative scent & scent absence

「打开就会有非常非常刺鼻的化学试剂那种味道袭击你的鼻腔」
"Open it and an extremely pungent chemical-reagent smell assaults your nostrils"
Stage: application · Violent olfactory metaphor: smell as physical attack
「味道没有，我闻不到一丁点儿的味道，不管是在洗的时候还是我吹的时候」
"No scent at all — not a trace, not while washing, not while blow-drying"
Stage: application · Complete scent absence across multiple stages
「我闻到自己头上的那股头油味」
"I could smell the oily-scalp smell on my own head"
Stage: scent_on_head · Shampoo scent replaced by body odor = efficacy failure through nose
Most scent entries judge, but do not describe

Of 37 olfactory entries, roughly half only say "smells good" or "smells bad." Bloggers can describe touch in many ways, but scent has a thin vocabulary. PDP that names the scent profile gives them words they currently lack.

THERMAL 温度 7 entries (1.7%) — Menthol cooling, scalp temperature sensation
「头皮还会有一点点微微发凉的感觉」
"Scalp gets just a tiny bit of a cooling sensation"
Stage: application · Double-diminutive ("一点点微微") precisely bounds the cooling level
「泡沫不小心流到脸上、额头上、身上会觉得怎么这么凉，就感觉跟擦了风油精一样很恐怖」
"Foam accidentally dripped on my face and body — unbearably cold, like applying Tiger Balm oil. Scary."
Stage: application · Cooling crossed comfort boundary — menthol as threat, not reward
「头皮凉飕飕的」
"Scalp feels chilly and breezy"
Stage: application · Post-wash scalp temperature awareness

All 7 thermal entries occur at the application stage and involve menthol/cooling ingredients. Thermal is not a general category feature; it appears when the formula gives bloggers a cooling cue.

AUDITORY 听觉 1 entry (0.2%) — Packaging interaction sound
「上侧有一个挖勺带磁吸，打开这样一挖」
"Top has a magnetic-closure scoop — open it and scoop"
Stage: application · The magnetic click of opening is the only sound in 402 entries

Auditory is effectively absent. Liquid shampoo gives bloggers no distinctive sound cue to work with.

Key Takeaway

The category speaks in touch, sees in volume, and barely smells.

Tactile and visual cues account for 88.8% of all sensory descriptions. Olfactory captures only 9.2%, and most of that is binary. PDP that names scent and clarifies the cooling profile of a hero ingredient gives bloggers language they currently do not have.